A common theme in airliner financial failures is that airframers do not implement value-based pricing.

Some 14 years after exiting the single-aisle engine market, Rolls-Royce is trying to get back into it, unveiling a new engine concept called the UltraFan 30—but can it break the CFM-Pratt duopoly?

Engine OEMs’ profit drivers are in direct opposition to those of Boeing and Airbus—everyone is in the same boat, but they are rowing in different directions.