Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
Canadian manufacturer Bombardier Aerospace handed over a CSeries to North African carrier Nile Air during this week’s Routes Middle East & Africa forum in Manama, Kingdom of Bahrain. The CS100 model was presented to Mohamed El Sheriff, revenue and planning manager at the Egyptian carrier on the final morning of the event following its traditional event business card draw on the manufacturer’s stand.
Digital marketing has evolved immensely over time, and with over 40 per cent of the world now connected to the internet, it has never been more important. Joshua Alexander, Digital Business Development Manager for Routesonline gave us a snapshot of the aviation marketing landscape and how it has evolved since it began in 1986 to delegates at Routes Middle East & Africa in Manama, Kingdom of Bahrain.
As has become the tradition at our events, the manufacturer has a number of aircraft models to present to event delegates on the final morning of the event. Make sure you visit the Bombardier Aerospace stand and place your business card into the bowl to be in with a chance of winning a CS100, CRJ1000NextGen or Dash 8-Q400NextGen model.
