Richard Maslen has travelled across the globe to report on developments in the aviation sector as airlines and airports have continued to evolve and adapt to changing market conditions. Initially managing the weekly newsletter for respected aviation insurance loss adjuster Airclaims Limited, he later joined aviation media company Key Publishing where he spent almost nine years interviewing many of the industry’s senior players producing content for renowned titles such as Airliner World and Airports of the World. In 2011, he joined air service development specialist Routes (latterly part of UBM) where he developed a complete digital editorial content strategy for the business and has become well respected by the aviation community for his knowledge and insight. In April 2017, he left to establish his own business, Maslen Aviation Consultancy, providing storytelling content production, delivery and promotion support as well as consultancy services on aviation topics. He has already started working independently for a number of clients providing online content, event coverage, conference speaking, media appearances, advice on marketing and live event experience as well as project management on an exciting new content platform.
The new Tallinn - Edinburgh route will certainly stimulate demand in a market that currently see around 2,500 indirect passengers a year. However, when this city pair was previously served by low-cost carrier Ryanair on a three times weekly basis between January 2011 and the end of the summer, generating just under 30,000 annual passengers, according to UK Civil Aviation Authority (CAA) data.
Aviation has changed beyond recognition over the past 20 years, a period which the Routes events brand has helped facilitate air service development across the world. The company grew out of a need in a more open landscape for airports to market themselves to airlines. Over time, tourist boards joined the dialogue as the benefits of aviation connectivity became clear.
This growth represents a notable change in the network strategy from the state-controlled airline and sees it using the additional capabilities of E-Jet to support market opportunities. Although these initial four return flights are a test, they could lead to a longer schedule next summer or even additional new markets.
