David Casey is Editor in Chief of Routes, the global route development community's trusted source for news and information.
From Routes’ UK headquarters, David leads the content team which offers best-in-class on-stage conferences, print publications and digital news.
David joined Routes in 2017 following 11 years as a regional and national business journalist in the UK, five of which were spent as Editor of Insider Media’s award-winning digital news team.
He holds a degree in English with journalism and an MA in magazine journalism.
Our top five stories this week: Brand awareness key to China Southern’s world-class ambitions; Emirates halts proposed Mexico City service; British Airways adds Japan’s second-largest city to network; the longest flights in the world; Bulletin board and more.
As more Chinese airlines chase new international horizons, increasing brand awareness will be important to success. Tan Wan Geng, president and chief executive of China Southern Airlines, explains that growing brand recognition overseas is high on the agenda for the carrier.