Norwegian Air Shuttle has clearly been the fastest European adopter of the low-cost long-haul system Jetstar and Air Asia X pioneered in Asia. Slowly but surely other carriers in Europe are following suit and even more are watching the slowly emerging trend with increasing interest. Norwegian last week announced the next major step in its development toward a pan-European carrier not only in the short-haul market, but also in transatlantic services. It will start operating long-haul ...

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