Virgin America Will Not Enter Dallas Market Share War

Reacting to a “toxic fare environment,” Virgin America’s CEO has told analysts the airline would rather record lower load factors at Dallas Love Field than match American Airlines and Southwest Airlines on price. “We are not going to fly passengers at rates that will not make money,” CEO David Cush...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.