New system targets advertising on boarding passes

Passengers looking at their boarding passes may in the future find themselves also looking at advertisements tailored to their personal interests. A new device, Adnexa, is designed to pair passenger information held by airlines with relevant campaigns from the airline’s advertising partners and...

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.