Malaysia Airlines Yields Up Through Premium Focus

Credit: Airbus
AUCKLAND - Malaysia Airlines Berhad (MAB) is achieving solid improvement in its yields by increasing its emphasis on premium passengers, and the carrier indicates that this approach will continue. The airline’s “concerted focus on yield,” which began in the second half of 2017, produced positive...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.