As It Pushes Into Larger Markets, Allegiant Changes Ad Strategy
September 29, 2015
Allegiant Air is switching its advertising strategy so it can introduce new customers in larger cities to its low-cost brand, the airline’s director of marketing communications told Aviation Daily. Allegiant’s most-recent national advertising campaign had assumed customers understood its basic model...
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.