Aircraft interior design consultants, physicians and cabin amenity providers are reviving the airline industry’s efforts to improve passenger sleep, at a time when data gathering and analytics technologies are opening new possibilities.

Airbus is working with industry stakeholders to create a data-producing aircraft cabin—covering smart galleys, lavatories, overhead bins and seats—with the aim of adding the data to its predictive maintenance and analytics platform Skywise.

Airlines will increasingly seek to personalize the passenger experience through activities such as livestreaming events to passengers’ onboard devices, according to speakers at the Passenger Experience Conference in Hamburg April 1.

The airline industry must speed up its pace of innovation, not by 10%, “but by ‘times x,’” Lufthansa Group chief digital officer Christian Langer said April 1.

Airbus has extended its Airspace customer definition center (CDC) at Hamburg Finkenwerder to include the cabin customization of its A320 and A330 programs, which complements existing A350 XWB customization areas, which launched in 2014.

UK carrier Virgin Atlantic is planning to use the acquisition of UK regional Flybe to boost its own long-haul growth, which will have a renewed business traveler focus.

While the global passenger seat market will grow with an average five percent per year, RECARO Aircraft Seating said it expects a spike in demand for business class seats in particular.

Nav Canada began space-based tracking of aircraft flying in the eastern part of its Edmonton flight information region (FIR) March 25, marking the first operational use of the Aireon surveillance system carried by new Iridium Next satellites.