Lufthansa Embraces Data To Offer Passengers Customized Service
February 03, 2017
Lufthansa Group is aiming to offer passengers service “personalized on a silver tray” by utilizing “predictive analytics” to determine what offerings individual customers want, a senior executive said. Speaking to reporters during a Feb. 2 briefing in New York, SVP sales-Lufthansa hub airlines and...
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.