Alaska Airlines Premium Reserve
Credit: Christine Boynton/Aviation Week
SEATTLE—Alaska Air Group will outfit transcontinental and long-haul aircraft with a new four-class configuration, expanding its premium mix to reach what it believes is the sweet spot. A subset of long-awaited Boeing 737-10s are among those receiving lie-flat suites and a new “Premium Reserve” class...
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Alaska Reaches Premium ‘Sweet Spot’ With Four-Class Cabins is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.
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