To Avoid Legal Fight, French Blue Is Now French Bee

PARIS—French low-cost long-haul carrier French Blue has changed its name to French Bee to avoid legal problems after U.S. airline JetBlue Airways objected to its name. “French Blue came up against objections from an American operator which claims that, because its brand came first, it has the...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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