Analysis: Why Kelleher’s LCC model has endured

Credit: Southwest Airlines
From its inception, Southwest Airlines was never going to be “just another airline.” The business model that Rollin King and Herb Kelleher drew up was clean-sheet innovative. Kelleher, who died Jan. 3 at age 87, was not interested in the “glamour” that persuaded so many people to want to start an...

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