Alaska Airlines To Retire Virgin America Brand By 2019

Credit: Alaska Airlines
Alaska Air Group has confirmed that it will phase out the Virgin America brand in 2019, an important step in the full integration of its two main airline subsidiaries. “After careful consideration, the combined company will adopt Alaska [Airlines’] name and logo,” the group said. Alaska Airlines has...

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.