British Airways' chairman and chief executive Alex Cruz provided a keynote interview at Routes Europe 2018 in Bilbao, Basque Country.
Interviewed by John Strickland of JLS Consulting, Cruz discussed a wide range of topics, including:
- The biggest challenges facing BA
- Lessons learned from its IT failure in May 2017
- How the airline can retain its premium offer
- Why its refurbished 777s will help it to better compete with low-cost rivals
- Network plans at Heathrow and Gatwick
- The possibility of adding further A380s to its fleet
Watch the edited highlights below:
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