Airlines from the Americas region have begun voting in the first regional heat of the 2012 Routes Airport Marketing Awards.
Winners of the awards, which recognise the marketing performance of airports within the Americas region, will be announced during the Routes Americas Networking Evening which will be held on Monday 20th February at the event in Nassau. The overall winner from the region will automatically be shortlisted for the World Routes Marketing Awards meaning that the airport does not need votes from outside the region to be shortlisted for the World Awards giving them the chance to win a globally recognised industry award, no matter their size or region.
Airlines are being asked to consider the efficient use of marketing activities by an airport over the last 12 months when deciding who to nominate. The airport’s market research activities, marketing communications, business case presentations and joint communication campaigns with third parties should all be taken into account when voting in these highly regarded awards. Vote now and play an important role in deciding which airport wins one of these widely sought after accolades.
Airports should actively campaign their airline customers to ensure that they are voting for them in the Routes Airport Marketing Awards – Americas. Who better to judge the effectiveness of your airport marketing campaigns and network performance than the members of the airline network planning community?
Simply click here and log in to your Routesonline profile to nominate (in priority order) up to five airports in your network within the Americas, irrespective of their size. Voting will remain open until Tuesday 31st January 2012 and shortlisted airports will be announced shortly after this deadline.
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