PRESS RELEASE: ASM signs partnership agreement to market Sabre AirVision Market Intelligence

ASM (Airport Strategy and Marketing) and Sabre Airline Solutions have reached a sales and marketing agreement for ASM’s use and promotion of Sabre AirVision® Market Intelligence.

ASM, the industry leader in route development and expertise, provides consulting, analytics and training services to airports and their stakeholder partners. Route development draws heavily on accurate traffic data - this agreement now reinforces the long standing relationship between the two companies. In addition to Sabre Airline Solutions’ status as ASM’s preferred airport data supplier, ASM now has the rights to market and sell Sabre’s solution.

Sabre AirVision® Market Intelligence offers the world’s broadest portfolio and the industry’s largest software as a service platform; it connects users to robust market data and provides advanced data analysis capabilities for business development and commercial planning departments. It is used by airlines, airports, tourism boards and other travel related companies across the world to: drive efficiency around commercial planning, identify new revenue opportunities and increase competitive insight.

David Stroud, ASM’s managing director, said: “I am delighted we have reached this new agreement with Sabre - as major users of AirVision® Market Intelligence we find it to be the strongest demand and schedule data system on the market. I am pleased we can now effectively add the product into our portfolio of services and enhance our offer to the world’s airports.”

Darren Rickey, vice president of Sabre AirVision® Marketing & Planning is equally excited about the partnership. He said: “This truly is a win-win scenario for both organisations. ASM deepens their customer offering/portfolio, while Sabre Airline Solutions extends its reach to the airport market and propagates additional market share for AirVision Market Intelligence.”

Both companies will be collaborating on sales and marketing efforts at the upcoming Routes Americas route development forum in Puerto Rico, 17-19 February.

Notes to editors:

  • UK‐based ASM Ltd was founded in 1995 as the world’s first route development consultancy.
  • ASM was the founding company of Routes which organises world-renowned airline and airport networking events through its regional and global Route Development Forums. Each year, there is one global event and one regional event in Asia, Africa, Europe, the Americas and CIS respectively.
  • Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August 2010. From 1stAugust 2012 Routes, ASM and the Airport Cities Conference and Exhibition become part of the UBM EMEA division of UBM plc.
  • UBM EMEA connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes portfolio of events, Airport Cities and many others, UBM EMEA exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

For further information please contact:

Vicky Aitken

Marketing Manager

[email protected]

0161 234 2761