Gulf Air and Copenhagen Connected sign marketing agreement

Gulf Air have signed a joint marketing agreement with Copenhagen Connected - Copenhagen's route development programme - to aggressively drive inbound tourism from the Middle East to Copenhagen through Gulf Air's Bahrain hub.

The agreement was signed recently at a press conference marking the airline’s inaugural flight to Copenhagen by Gulf Air’s chief commercial officer, Mr. Karim Makhlouf and Mr. Lars Bernhard Jørgensen, managing director of Wonderful Copenhagen and chairman of the steering committee of the Copenhagen Connected Programme.

The joint approach will focus on marketing and promotion of the airline’s services to Copenhagen throughout the Middle East region specifically aimed at increasing the number of visitors travelling on Gulf Air’s flights to Copenhagen and generating additional revenue for the Copenhagen economy.

Gulf Air’s primary role in the context of the agreement is the promotion of Copenhagen through its marketing initiatives to drive tourism traffic from the Middle East to Denmark. Under the agreement, the focus of Connect Copenhagen is to ensure that Copenhagen is positioned as an attractive destination for tourism.

Above: Gulf Air chief commercial officer Mr. Karim Makhlouf (left) is seen signing the joint marketing agreement with the managing director of Wonderful Copenhagen and chairman of the steering committee of the Copenhagen Connected Programme, Mr. Lars Bernhard Jørgensen (right).

Mr. Makhlouf said: “We are delighted to enter this mutual cooperation agreement with Copenhagen Connected to promote Copenhagen in the Gulf region as the vast Middle East market provides enormous growth potential for tourism in Copenhagen. We believe that with the opening of our new Copenhagen connection and aggressive marketing campaign in collaboration with Connected Copenhagen, Denmark will soon become a popular destination for tourists from the region.”

Mr. Lars Bernhard Jørgensen from Wonderful Copenhagen said: "Through this agreement we will be able to increase our efforts to make sure we reach as deep as possible into the Middle East market and get as many visitors as possible to come directly to Copenhagen. Bahrain and the Middle East is an important market for both trade and tourism and this partnership will help to serve the growing demand for services between the two countries.”