Especially for participants at this year’s World Routes in Las Vegas, renowned route development consultants ASM have unveiled a new way to look and search market data. ASM is offering Meetings Essentials a new service to provide advanced market visualisation capabilities to help airports and tourism organisations to see and better understand the data.
Proving the market with tangible and credible market analysis is an essential aspect of presentations to an airline’s during the forum and which complements the airport, city & region capabilities and offering. Through this initiative, ASM clients will be better equipped to create impactful presentations and provide airlines with crucial information they need!
In addition, ASM’s partner Skyscanner is enabling further intelligence by analysing and presenting in Meetings Essentials the behaviour of over 65 million of its web users in particular locations through SkyStats. By capturing and analysing half-a-billion searches per month, SkyStats generates statistically significant trend analysis information, containing both low cost and scheduled services data. SkyStats is proving a new way to look at the market, going way beyond traditional historic booking partners analysis and focusing on what people want and search, rather than what they finally flew.
What type of questions will Meeting Essentials and SkyStats help you answer?
Provide a compelling business case to airlines with new routes;
Give advanced routes performance analysis;
Analyse historical performance;
Predict future patterns;
Establish where marketing support should be channeled.
Meetings Essentials is built on Tableau Software technology which in their own words “make analytics easy, for analysts, executives, IT, everyone”. The rich content available in the product enables quick and efficient traffic trend, airline performance and passenger connectivity analysis as well as offered capacity data in individual markets. The information is available in a dynamic dashboard in Tableau Reader (freeware) and presented in an intuitive user friendly interface.
You can see an example of the product below. For more information click here.
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