ATM: Turkish plans great assault on Arabian markets

Turkish Airlines is further strengthening its focus on the Middle East market, having recorded a whopping 49 percent growth in passenger traffic in the past two years, and almost 1 million additional passengers from the Middle East in 2012 compared to 2011.

Speaking at the launch of the Arabian Travel Market in Dubai todat, Turkish Airlines president and CEO, Temel Kotil, said: “The Middle East is the fastest growing market for Turkish Airlines across the global network, with increased passenger demand spearheading new frequencies and destinations as part of planned global expansion. In fact in the first three months of this year we have already recorded a 29 percent increase in passenger traffic from the Middle East.”
He added: “Our robust growth is also evidence of the continual support from Turkish Airlines travel partners and tourism and aviation industries across the region. This year we have held appreciation ceremonies to honour their contribution, which have so far been held in Riyadh, Jeddah, Kuwait and Abu Dhabi, with many others to follow.”
“As Turkey’s national carrier, we are thrilled at the rising popularity of Turkey as a tourism destination, the diverse all year round offering of beautiful natural scenery, historical marvels, stunning coastlines and exhilarating adventures, all less than 5 hours away from most countries in the Gulf region. The county boasts a unique blend of Eastern and Western influences and attraction for GCC tourists is highlighted by cultural linkages with the Middle East.”
In response to increased demand and as part of planned expansion, Turkish Airlines has launched new frequencies in the region from several destinations, including Kuwait where flights have increased to 35 frequencies per week and Abu Dhabi where two new weekly flights are now in operation.
The growth figures are high above regional averages, with a 49 percent increase in passenger traffic across the Middle East in the last two years, and regional increases as much as 67 percent in Kuwait in 2012, compared to 2011, and over the same period a 41 percent increase from Saudi Arabia and 36 percent increase from Abu Dhabi.