WestJet names new ULCC ‘Swoop’

Credit: WestJet
Calgary-based low-cost carrier WestJet has announced the name and logo for its ultra-LCC subsidiary in Canada will be Swoop. The new ULCC will begin selling flights in early 2018. “The name Swoop denotes exactly what we plan to do,” WestJet EVP-strategy Bob Cummings said. “It's a powerful verb that...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.