Spring Airlines Sees Demand From ‘Lipstick Effect’

spring airlines a320
Credit: Mike Fuchslocher/Alamy Stock Photo
HONG KONG—Despite weakened demand in China to travel abroad, Spring Airlines believes it can benefit from the “lipstick effect” among young Chinese consumers thanks to its unique position in the domestic market as an LCC. The term “lipstick effect” is used during economic downturns when price...
Chen Chuanren

Chen Chuanren is the Southeast Asia and China Editor for the Aviation Week Network’s (AWN) Air Transport World (ATW) and the Asia-Pacific Defense Correspondent for AWN, joining the team in 2017.

Subscription Required

 

Spring Airlines Sees Demand From ‘Lipstick Effect’ is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.

Already a member of AWIN or subscribe to Aviation Daily through your company? Login with your existing email and password

Not a member?  Learn how to access the market intelligence and data you need to stay abreast of what's happening in the air transport community.