Southwest Airlines Expects Big Shift In Basic Fare-Buying Behavior

Southwest jet
Credit: Justin Sullivan/Getty Images
Southwest Airlines expects new products and offerings will significantly reduce the number of customers buying its most basic fares. The projection comes just days after the carrier launched new assigned and extra legroom (ELR) seats, building on an already extensive rollout of initiatives in 2025....
Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

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