SIA grows digital services revenue, nears end of transformation plan

Credit: Rob Finlayson
Singapore Airlines (SIA) hopes to reap more ancillary revenue from its digital services, namely the KrisFlyer membership program and the KrisShop e-commerce platform, as the company nears the end of its three-year transformation plan. CEO Goh Choon Phoong said the KrisFlyer program earned the...

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