Royal Jordanian CEO Outlines Growth, Fleet Expansion Plans

Royal Jordanian CEO Samer Majali

Royal Jordanian CEO Samer Majali at Routes World 2023.

Credit: Ocean Driven Media

ISTANBUL—Royal Jordanian is looking to further develop its network and boost frequencies as its financial situation strengthens.

The flag-carrier's CEO Samer Majali—speaking at the Routes World conference in Istanbul Oct. 16—said the first part of the year had been very good for the airline. “We’re cautiously optimistic we will break even or maybe even make a small profit,” he said.

Royal Jordanian's growth strategy is based on opening up new destinations and boosting frequencies.

“Hopefully Syria will come online in the future. Once the sanctions are off, we plan to expand our operation into Syria,” Majali said. “We’re also thinking about opening up Al-Ula in Saudi Arabia, which is a mirror image of Petra in Jordan. With the tourism authority, we’re working on doing tourism packages that cover Petra and Saudi Arabia. We have a mixture of very thin, very small routes and unique destinations, but Royal Jordanian already covers a huge amount of the globe.”  

Majali noted the uncertainty related to the Israel-Gaza war since the Oct. 7 Hamas attack. “Politically it is very difficult. Jordan is very stable, but people are very apprehensive. It’s difficult to split Jordan’s quietness from what else is happening in the region,” he said.

“Jordan has been an oasis of relative stability in a very difficult region. Royal Jordanian is a natural hub. It’s not huge volumes of passengers, but high-frequency operations with relatively good yields allow this concept to work,” Majali said.

The carrier is pursuing a strategy of building its network to primary and secondary destinations in the Levant region, allowing for passengers to connect on to destinations around the world.

The airline’s development goes hand-in-hand with economic development in Jordan. But fuel costs are an ongoing challenge. “Because we’re a country that doesn’t produce oil, we have some of the most expensive aviation fuel,” Majali said, noting that buying fuel in Jordan's capital Amman was 15% more expensive than anywhere that the airline flies to worldwide.

Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.