Long-haul LCC Norse Atlantic Airways plans to launch a direct route from Stockholm’s Arlanda Airport to Bangkok Suvarnabhumi International, ahead of the winter 2025 schedule, Swedish airport operator Swedavia said Nov. 22.
The Boeing 787-operated route will provide a connection with important markets in Thailand, Swedavia said.
“The route will not only serve as an important connection to the Thai capital but also as an important link in the supply chain, with cargo such as technology benefitting from faster delivery times,” the operator said.
“There is great confidence in the Swedish air travel market, and Norse Atlantic’s investment in a direct route from Stockholm Arlanda to Bangkok Suvarnabhumi is a clear sign of this,” said Jonas Abrahamsson, president and CEO of Swedavia. "Swedavia’s main goal is to increase the connectivity, and this addition to the airports overall offer further facilitates for people to meet, whether it is for business, leisure or to visit family and friends.”
“This new route ensures travelers have a premium yet budget-friendly choice on one of the most in-demand long-haul routes,” said Bjørn Tore Larsen, Norse Atlantic CEO and founder.
Norse Atlantic, which has been facing liquidity problems and had been looking for a new investor, has been making some changes to its strategy in recent times. In August, the Scandinavian carrier announced plans to streamline its fleet, operating only 787-9 aircraft, and increase its its focus on charter and aircraft, crew, maintenance and insurance (ACMI) flying to boost profitability. The carrier took delivery of two 787-9s in May, raising its fleet to 12, and agreed to return three leased 787-8s.
It said in the summer that lower fares across the industry had affected its quarterly results.
Norse Atlantic is also shifting its business strategy to dedicate at least half of its winter capacity to ACMI and charter flights, with multi-year contracts under negotiation. Additionally, the airline is joining the Global Distribution System in 2024 to expand sales to corporate and leisure travel agents.
Starting on Oct. 29, 2025, Norse Atlantic will operate from Stockholm Arlanda to Bangkok Suvarnabhumi twice a week, on Wednesdays and Sundays, until the end of the winter season. The route will be operated with a 787, seating 338 passengers featuring premium and economy class.