Leveraging loyalty for crisis communications
Credit: New World Loyalty
The frequent-flyer program (FFP) is a key communications tool and should be leveraged to keep members informed and interested in the airline during the crisis. The first priority for the FFP is to remove the fear from members that they will be disadvantaged by the crisis. Many tiered members will...
Leveraging loyalty for crisis communications is part of our Air Transport World subscription.
Subscribe now to read this content, plus receive full coverage of what's next in air transport from the experts trusted by the global air transport community. Every article focuses on what airline management professionals need to run their airline, including crucial analysis and insights in financing, airframes and engines, environmental and regulatory pressures and much more.
Already a subscriber to ATW or an AWIN customer? Log in with your existing email and password.
Related Content
