Korean Air Rebranding Reflects Post-Merger Ambitions

Korean Air Boeing 787-10

Korean Air revealed its new livery on a Boeing 787-10 on March 11.

Credit: Korean Air
Korean Air is undertaking a major update of its brand, setting the stage for expansion and a greater global presence after it absorbs Asiana Airlines. The new branding, which involves significant changes to its logos and livery, is the most visible aspect of the carrier’s broader revision of its...
Adrian Schofield

Adrian is a senior air transport editor for Aviation Week, based in New Zealand. He covers commercial aviation in the Asia-Pacific region.

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