United's Mileage Plus
United's Mileage Plus frequent flyer program won four 1995 Tempo Awards from the Chicago Association of Direct Marketing. One of the awards was given for a promotion in which a compact disk of United's theme song, "Rhapsody in Blue" by George Gershwin, was given to its 100,000 frequent flyers.
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
