As Routes Europe 2024 gets underway in Aarhus, VisitAarhus CEO Pia Lange Christensen outlines the strong growth potential for the city’s tourism industry.
As SAS Scandinavian Airlines prepares to open a new international base at Aarhus Airport, Routesonline finds out more about the investment and why the Danish city is ready to capitalise on its time as European Capital of Culture.
Growing from a fortified Viking settlement originally founded in the eighth century, to a small market town seven centuries later, Aarhus is now at the cultural and economic core of the region and the largest centre for trade, services and industry in mainland Denmark. The ‘Nordic Tiger’ is clearly roaring onto the international stage as European Capital of Culture and its airport hopes to gain from the destination's rise with improved international air connectivity.