Jeff Bezos is into heraldry. His Blue Origin factory in Kent, Washington, is littered with it—the company’s feather icon, symbolizing “the perfection of flight”; the slow-but-steady tortoise; the Latin motto “Gradatim Ferociter,” “step by step, ferociously.” His methodical approach notwithstanding, Amazon’s CEO set a couple of deadlines for his spaceflight spinoff this month, both in 2020. That is when Bezos expects to begin flying the ...


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