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Jet Aviation Prepares for Its Next 50 Years

A rebranding with a new logo that simply states “JET” symbolizes Jet Aviation’s strategy to more align itself as one Jet with its customers, with best-in-class practices applied consistently through all its business and across 25 locations worldwide. Customer feedback had suggested that some...
John Morris

John was editor of Aviation Week's ShowNews for nearly two decades. He retired in 2020. His background in business journalism before joining Aviation Week includes stints at Reuters, the American Banker daily banking newspaper and as business news editor at the Milwaukee Journal and the Cincinnati Enquirer.

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