Saab Aircraft Leasing Turns To Cross-Branding With Saab Cars
Capitalizing on its roots in commercial and military aviation and the automobile market, Saab Aircraft Leasing (SAL), formerly Saab Aircraft Finance Group, and Saab Cars USA Inc., are launching a $1 million cross-branding campaign to boost the fortunes of both segments. Automobiles will be displayed...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
