EADS To Airbus Group Is Skin-Deep Change

Credit: Airbus/Sylvain Ramadier
Now it will be called Airbus Group, instead of European Aerospace, Defense and Space Co. (EADS), a name it used proudly for the last 13 years. This is a formidable rebranding initiative for a global 144,000-employee group headquartered in the Netherlands (for fiscal reasons only). The new title...

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