COMMENTARY: Data-based personalized service drives loyalty & revenue

Sally is a 49-year-old mother of two, lives in an upper middle-class neighborhood and holds an advanced degree. Companies have been marketing to Sally and those like her for decades, but there’s a small problem: Sally doesn’t exist. She’s a sketch of a broad demographic – a mythological mom whose...

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.