Air France’s newest airline wants to be the coolest

The raison d’être of Joon, Air France’s new sister airline, is not purely to appeal to millennials, as has been widely reported; it’s far more than that, according to its CEO. “Joon is about the new generation of travel. We are trying to offer the travel experience of the future,” Jean-Michel...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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