Northwest markets Asia travel as a bargain for dollar-spenders

Northwest is using the strength of the U.S. dollar in Asia as a marketing tool. In a mailing to frequent flyers this month, the carrier touted bargains for U.S. tourists who pay in Asian currencies. The dollar buys 115% more in Korea, 86% more in Thailand, 56% more in the Philippines and 21% more in...

Subscription Required

 

This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login

 

Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.