Embraer has the broadest range of business jets of any manufacturer, from the $4.495 million Phenom 100 light jet to the $53 million airliner-sized Lineage 1000E—and they’re all here at NBAA.

Wall Street brokers and business jet lenders told a recent JetNet iQ conference on business jets that they expect business aircraft demand to remain soft in the near-term, with no clear indication of when recovery will occur. But manufacturers were more optimistic.

The aircraft is currently undergoing completion at Greenpoint’s facility in Moses Lake, Washington, and is on schedule for delivery next year,

The so-called “Wal-Marting” of FBOs won’t threaten the viability of small chains and healthy independent FBOs, believes the Aviation Business Strategies Group, which tracks the sector.

One hot topic at last year’s NBAA Convention was the transition from the fuel sale-dependent FBO business model to a European version, where fees for service are commonplace. This year, FBOs are talking about adopting best practices from both business models.

Delta Private Jets helped bail out its airline parent this past August when a systems failure in Atlanta forced the cancellation of hundreds of commercial flights and stranded thousands of passengers.

Ahead of NBAA next week, our editors discuss the state of the business aviation industry, the factors that could help revive it and how retrofitting used aircraft is the next big thing.

In a market that stubbornly refuses to recover, business jet manufacturers count on new products to stimulate demand.