IBM Develops New Platform For British Airways' E-Commerce Project
British Airways has begun using an e-commerce platform designed by IBM as the "underpinning" of its #20 million e-commerce initiative. The carrier said the new platform will form the backbone of all BA's future digital channels, such as kiosks, interactive television and web-enabled portable devices...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
