Gays, Lesbians Constitute A Lucrative Niche Market... Should Not Be Ignored
Gays and lesbians, who account for 3.5% of online travelers, represent more than 5% of online travel buyers and will research nearly $2.9 billion of travel on the Internet this year, according to a new Forrester Research report. "Travel marketers ignoring this market do so at their financial risk,"...
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