Vertis is a little bit of a hybrid company. It is not an aircraft operator, it’s more a broker, and has in place an exclusive marketing agreement with a small group of Aircraft Operator Certificate (AOC) holders,” says COO Neil Turnbull.

Vertis currently markets and represents 13 long-range VIP widebody aircraft. The fleet includes three ACJs, a UAE-based BBJ, three types of Gulfstreams, a variety of Global Express jets, and a completely refurbished VIP Boeing 727-200 based in Africa. Vertis has offices in London, Zug, Switzerland, Dubai and Johannesburg.

Vertis’s relationships with AOC holders comes about in different ways. For example, an aircraft owner will ask it to handle marketing and sales directly. “Sometimes it’s through the operator themselves, and one of our biggest partners is K5 Aviation in Germany,” Turnbull says.

“When K5 started they were already friends with the Vertis management team. They didn’t ever want to be anything other than AOC holder and aircraft operator and didn’t want to get involved in aircraft marketing and charter sales.” One of the K5-operated ACJs is Moscow-based and Russian-owned but spends a large part of its life in Europe. The other two are notionally based in Munich.

Turnbull says that he would like to expand his portfolio of available aircraft. “We’ve got our eyes on lots of possibilities, but quite often it can take quite a long time to pull these things together. We would like some more Airbuses, Boeings and Gulfstreams, which are very popular with charter customers. We have a G650, G550 and a G450 and they all do well. The G650 is heavily used by the owner, so we could use another G650 in Europe.”

The company’s ACJ and BBJ work has a very specific market, and is mainly Middle East-based at the moment, whereas before the recent economic problems it had quite a strong foothold in Russia.

“There’s plenty of business in America, which is very much an expanding market for charter, but unfortunately we’re not in a position where we can base any of the aircraft over there,” Turnbull told ShowNews. “But the U.S. is really lacking in large cabin airliner-sized aircraft for charter.”

The UAE-based BBJ flies a mixture of flights from the Middle East to Paris, London and Geneva. “Then it’ll suddenly lift off from Riyadh to New York. We’ve also done some world tours originating in Saudi Arabia and often requested at very short notice,” added Turnbull. “A World Tour can take up to 30 to 40 days using the BBJ, and was actually used for a honeymoon flight.”

More common flights are Middle East to the U.S. East Coast for a drop-off, then pick up a few weeks later. “We’re quite commercial about this and always try to sell the empty legs. If the aircraft has flown up to Paris we’ll usually leave it for a few days while we advertise actively showing its availability there.”

Vertis is at Booth I089.