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Continental Rejects BTCC Net-Fare Program, Fears Losing Control Of Pricing
Continental has told its travel agents it does not intend to participate in a net-fare program being developed by Business Travel Contractors Corp. (BTCC), a move BTCC says has offended some of Continental's best corporate customers. Continental VP-marketing and sales, Bonnie Reitz, wrote the American Society of Travel Agents (ASTA) and the Association of Retail Travel Agents that the airline will continue to negotiate individually with corporate customers and their travel agencies.