Business travelers and corporate travel managers are coming to terms with new factors that are enabling work trips to make a comeback, but which are also making journeys more complicated.
By Helen Massy-Beresford, Victoria Moores, Graham Warwick
Newer and more stringent net-zero carbon targets are being coupled with actions that will significantly change what it means to be a sustainable airline.
At the IATA Digital, Data and Retailing Symposium in Madrid, the same concept kept appearing in many of the sessions: customer-centricity. There was a lot of talk about making it the number one priority. While that sounds great, what does it mean in practice?
Why has Airbus provoked one of its toughest but also most prominent airline customers with the possibly unprecedented action of unilaterally canceling a major order that the airline is presumably able to afford?
