Last November, Airbus announced it would reduce the production rate of the A380 to 1.8 per month from 2.5 by mid-2017. This capped the first zero-order year since the program was launched 10 years ago and made naysayers more than happy to spread gloomy comments about the future of the program. What a shortsighted assessment! In reality, the A380 was a strategic coup by Airbus and will still be a fantastic asset for the company in the years ahead. Its birth may have been full ...


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