A version of this article appears in the September 1 issue of Aviation Week & Space Technology. Under new ownership, Frontier Airlines shifted earlier this year to become the third U.S. ultra-low-cost carrier. But with rivals Allegiant Air and Spirit Airlines already established, can Frontier succeed? The answer is likely “yes,” as the U.S. market is not saturated with bargain airlines as is Europe’s or even Asia’s. It helps that what was once the most ...
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