Embraer Marketing Strategy Focuses On Its Key Features

GENEVA—Innovation, disruptive technology, performance and best value for money are key elements that Embraer is promoting to sell new aircraft, says Michael Amalfitano, president and CEO of Embraer Executive Jets. Embraer used the 2018 European Business Aviation Convention & Exhibition here to...
John Morris

John was editor of Aviation Week's ShowNews for nearly two decades. He retired in 2020. His background in business journalism before joining Aviation Week includes stints at Reuters, the American Banker daily banking newspaper and as business news editor at the Milwaukee Journal and the Cincinnati Enquirer.

Subscription Required


This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.

Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.

Already an AWIN subscriber? Login


Did you know?  Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.