From The Archives: Why Embraer Must Act
The new Phenom 100 and Phenom 300 jets were spearheading Embraer's bold push into the business aircraft market, we reported in 2010. At that time, the Brazilian company's position as the leading manufacturer of smaller passenger jets was facing challenges as competitors moved to introduce next generation technologies and a new group of passenger aircraft builders began to rise in China, Russia and Japan. Embraer knew it had to respond, but how?
Read more in our report that begins on page 52 which looked at the strategies that Embraer was considering and how a chief competitor, Bombardier, had already made its bets on the future.
The two jets, the Phenom 100 and the Phenom 300 appears on the front cover of the May 10, 2010 issue of Aviation Week & Space Technology
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