Bombardier Unveils New Global Branding

Bombardier Global 6500

A rendering of the Bombardier Global 6500.

Credit: Bombardier
Bombardier has announced its new brand identity—a move reflecting the company’s now undivided efforts on business aircraft. The rebranding includes a new logo, the Bombardier Mach, which artistically depicts the silhouette of an aircraft breaking the sound barrier. According to the company, the logo...
Jeremy Kariuki

Jeremy Kariuki is Associate Editor for Business Aviation, based in Atlanta. Before joining Aviation Week in April 2023, Jeremy served as a writer for FLYING Magazine, FreightWaves and the Center for Sustainable Journalism.

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