British Airways Has High E-Goals For Revenue, Efficiencies
British Airways expects its e-business revenue will jump to 700 million pounds ($1.1 billion) by March 2002 as it uses the Internet for broad revenue and efficiency measures. BA has the U.K.'s second leading travel web site after LastMinute.com. Visits to BA's site are up 185% in the past year. "We...
Subscription Required
This content requires a subscription to one of the Aviation Week Intelligence Network (AWIN) bundles.
Schedule a demo today to find out how you can access this content and similar content related to your area of the global aviation industry.
Already an AWIN subscriber? Login
Did you know? Aviation Week has won top honors multiple times in the Jesse H. Neal National Business Journalism Awards, the business-to-business media equivalent of the Pulitzer Prizes.
Related Content
